Waterfront Seattle is a multi-year program containing 12 projects that will rebuild Seattle’s waterfront following the removal of the Alaskan Way Viaduct. Showcased here are a brand refresh, website design, and open house event advertising from my 4 years as lead designer on the program. All have the purpose of building project awareness and disseminating construction information.
A contemporary color palette and distinctive symbols are used to stand out against the grey concrete currently on the waterfront, giving posters, banners, and wayfinding excellent contrast. Bright, cheerful renderings are a positive look at the new parks and amenities Seattleites and visitors will be able to enjoy in the future.
For the new website, a whole new user experience approach was needed to organize 7 years worth of project content to date, as well as new construction updated for all projects. By using analytics and human-centered design practices, I created a site that makes finding key information faster and easier.
Homepages in Seattle's 11 most common languages for greater inclusion.
Quick links on homepage for finding important information fast.
Standardized project pages giving quick progress overviews and details.
A construction hub for easy updates based on waterfront location.