Logo

U DISTRICT NEXT

THE PROJECT

The City of Seattle and University of Washington sought to collect feedback from the community regarding how they wish to see the University District develop.

PURPOSE

Create a logo to unify and distinguish the project and identifies with the University District neighborhood.

DESIGN

The base typeface for this logo was chosen to reflect the neighborhood residents. A mix of straight and serious lines with playful curves, relating to older business owners and young college students living in the U District. The arrangement of capital letters evoke a street grid, a reference this being a land use project.

Graphic design and illustration