U DISTRICT NEXT
The City of Seattle and University of Washington sought to collect feedback from the community regarding how they wish to see the University District develop.
Create a logo to unify and distinguish the project and identifies with the University District neighborhood.
The base typeface for this logo was chosen to reflect the neighborhood residents. A mix of straight and serious lines with playful curves, relating to older business owners and young college students living in the U District. The arrangement of capital letters evoke a street grid, a reference this being a land use project.